Managing Trending News Content Editor

Benzinga (Remote) April 2025 - Current

● Leads a team of 15 writers and one copy editor
● Approves, declines, and tweaks daily pitches from writers on topics like personal finance, crypto,
real estate, and startups
● Manages flow of content, ensuring at least 20 articles per day are published on the Benzinga
website and syndicated partners like Yahoo Finance and AOL
● Works cross-functionally with marketing and sales teams to secure news gen partners for
on-page advertising
● Monitors various KPI to ensure goals are being met (CPC, revenue, traffic, bounce rate, CTR,
referrals, and news gen partner conversions)

Senior Editor, Mortgages and Real Estate Investing

Benzinga (Remote) December 2024 - Current

● Manages all real estate investing and mortgage content
● Leads a team of writers and editors
● Consults with CFPs, mortgage lenders, and financial experts to improve E-E-A-T across site pages
● Plans content strategy to improve existing content and create net-new pieces
● Assigns out articles and creates outlines for writers
● Utilizes Ahrefs and SEMRush to examine keywords, keyword difficulty, URL performance, SERP
volatility, and more
● Works cross-functionally with performance marketing/lead gen teams to secure relevant
partnerships

Senior Editor, Family Handyman

Trusted Media Brands (Remote) December 2022- December 2024

● Led a team of writers and editors, managing both direct reports and a network of freelancers to turn around a high volume of content efficiently and accurately
● Assigned articles for in-house and freelance teams, keeping in mind publishing deadlines, expertise, and content goals
● Edited content with an eye for brand voice and AP Style, improving readability, accuracy, and engagement
● Made monthly trend reports to generate and analyze data-driven editorial ideas
● Owned the affiliate editorial calendar for Family Handyman, planning content that aligns with
seasonal trends and user intent
● Led weekly pitch (and approves or declines pitches) and monthly reporting meetings
● Used data platforms like Looker to check article performance, impressions, and traffic
breakdowns
● Utilized platforms like Skimlinks, Amazon Associates, and Impact to examine commission rates, CTR, conversion rates, and revenue
● Researched and chose relevant SEO keywords using SEMRush while keeping keyword difficulty, user intent, and SERPs in mind
● Built affiliate content that satisfies user intent and Google’s E-E-A-T standards
● Managed monthly product and freelance spend
● Worked cross-functionally with SEO and affiliate teams to refine content strategies
● Consulted with experts within the DIY, construction, home decor, outdoor living, plumbing, and
OPE spaces to ensure content is accurate and informative
● Researched trends and produced quick-turn pieces for social media channels and Google
Discover

Fitness Staff Writer

Pillar4 Media (Remote) March 2021 - December 2022

● Wrote engaging long-form articles on fitness equipment, workouts, and health topics for publications like Garage Gym Reviews and Active
● Spearheaded cardio content for Garage Gym Reviews (subject-matter expert on all things cardio and industry standards)
● Developed on-brand copy for all holiday sales pages and gift guides (Prime Day, Black Friday/Cyber Monday)
● Crafted article outlines for freelancers using SEO tools and SERPs
● Worked with brands like Bowflex, NordicTrack, Rogue, REP Fitness, Titan, NOBULL, and more to
test and review popular fitness equipment, shoes, and apparel
● Appeared on Garage Gym Reviews YouTube channel as a fitness expert (over 545,000
subscribers)
● Utilized SEO tools (Clearscope, Ahrefs) when writing content
● Used WordPress and custom CMS to publish pieces

 

Education - Appalachian State University
Graduated Cum Laude with a bachelor's degree in Public Relations and a minor in Studio Art

Awards and Accomplishments
● On the board of directors for Charlotte-based nonprofit Pivot Point, which combats homelessness through transitional housing and wraparound support
● Holds CrossFit L-1 certification
● Former NCAA D1 women’s college soccer player
● Former WPSL soccer player